As follow up to my recent post about Oracle's greening efforts at OOW, TreeHugger covered the event with a good range of posts which I hope you may find interesting. For the uninitiated, TreeHugger is the SlashDot of the environmental world.
Of particular interest:
- Michael Dell from Dell and Jonathan Schwartz from Sun received some points for their "green" message during the keynote, but Oracle's Larry Ellison received a big fat zero. Come on Oracle, you're not alone in this big wide world!
- Jena Thompson from The Conservation Fund spoke on the importance of C02 offsets in context of the gathering criticism.
- Michael Dell talks among other green initiatives at Dell, the concept of the Green Print where organisations go beyond just looking at their CO2 emissions, but look at collaborative efforts among all departments within an organisations to reduce their CO2 footprint.
- Recorded by video are some enlightening opinions from the punters at the conference on what being green means, moving from the marketing corporate hype of it all to what the "common folk" are concerned about.
On a secondary note, thanks to a change of federal government and a general public tired of a government ignoring the environmental issues and concerns of the Australian voters for over 11 years, Australia's new government has finally ratified the Kyoto Protocol. Officially "Hurrah!" Now I don't feel so embarrassed about being an Australian. This mean the USA is the last industrialised country to not make the leap. Come on America, pull your socks up!
